Analyst Corner 13 minutesRegister for Free AccessWeekly Insights Apr 10, 2015 Coresight Research April 10, 2015 Executive Summary Technology is playing an increasingly significant role in the beauty industry, where it can improve conversion and drive volume Snapdeal acquires FreeCharge in India’s largest acquisition Macy’s uses Google AdWords to calculate that every $1 of online-ad investment returns $6 in in-store sales Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: How Is AI Shaping MarTech?—Transforming Your Strategy via Agentic AI, with Manik BhatiaThree Data Points We’re Watching This Week, Week 15: US CPG LatestResponses to Inflation—Trading Down in Food and Nonfood Remains a Critical Shopping Strategy: US Consumer Survey InsightsAnalyst Corner—US Convenience Store Retailing: Battling Headwinds and Seeking New Opportunities, with Sujeet Naik