Flash Report 3 minutesRegister for Free AccessWater, Sustainability and Virgil Abloh; A New Hire at Evian Coresight Research December 13, 2018 Executive Summary Virgil Abloh, Founder of fashion brand Off-White and Creative Director of Louis Vuitton’s men’s line is joining mineral water company Evian (owned by Danone), as Creative Adviser for Sustainable Innovation Design. Announced on Evian’s Instagram account, Abloh is joining the Evian team for ongoing collaboration. Together they will break new ground in sustainable design innovation, as Evian continues its ambitions and progress towards its packaging being “100% circular” by 2025. The US bottled water industry is worth approximately $16 billion at wholesale, surpassing carbonated soft drinks as the largest beverage category in 2016. Nearly 80% of plastic water bottles simply become landfill. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Financial Optimism Weakens in Year-to-Date 2024: US Consumer Survey InsightsGenerative AI Latest: Amazon’s Initiatives, the Home Sector’s Entry and the Launch of Hypermodal AIJuly 2023 UK Retail Sales: Wet Weather Slows Retail Sales GrowthUS Apparel and Beauty Spending Tracker, June 2023: Clothing, Footwear and Beauty Spending Growth Up; Women’s and Girls’ Clothing Outperform