Flash Report 3 minutesRegister for Free AccessWater, Sustainability and Virgil Abloh; A New Hire at Evian Coresight Research December 13, 2018 Executive Summary Virgil Abloh, Founder of fashion brand Off-White and Creative Director of Louis Vuitton’s men’s line is joining mineral water company Evian (owned by Danone), as Creative Adviser for Sustainable Innovation Design. Announced on Evian’s Instagram account, Abloh is joining the Evian team for ongoing collaboration. Together they will break new ground in sustainable design innovation, as Evian continues its ambitions and progress towards its packaging being “100% circular” by 2025. The US bottled water industry is worth approximately $16 billion at wholesale, surpassing carbonated soft drinks as the largest beverage category in 2016. Nearly 80% of plastic water bottles simply become landfill. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Copley Place and Prudential Center—Demonstrating the Potential of Urban Mixed-Use MallsUS Drugstores and Pharmacies: Real Estate Insights—Closures Lead to 8 Million Square Feet of Shuttered Retail Space in 2024Fashion Footprint: Real Estate Expansion and Store Downsizing in the US Apparel Retail MarketRetail-Tech Landscape: Demand Forecasting—October 2024 Update