Executive Summary

• Virgil Abloh, Founder of fashion brand Off-White and Creative Director of Louis Vuitton’s men’s line is joining mineral water company Evian (owned by Danone), as Creative Adviser for Sustainable Innovation Design.
• Announced on Evian’s Instagram account, Abloh is joining the Evian team for ongoing collaboration. Together they will break new ground in sustainable design innovation, as Evian continues its ambitions and progress towards its packaging being “100% circular” by 2025.
• The US bottled water industry is worth approximately $16 billion at wholesale, surpassing carbonated soft drinks as the largest beverage category in 2016. Nearly 80% of plastic water bottles simply become landfill.