Flash Report 3 minutesRegister for Free AccessWater, Sustainability and Virgil Abloh; A New Hire at Evian Coresight Research December 13, 2018 Executive Summary Virgil Abloh, Founder of fashion brand Off-White and Creative Director of Louis Vuitton’s men’s line is joining mineral water company Evian (owned by Danone), as Creative Adviser for Sustainable Innovation Design. Announced on Evian’s Instagram account, Abloh is joining the Evian team for ongoing collaboration. Together they will break new ground in sustainable design innovation, as Evian continues its ambitions and progress towards its packaging being “100% circular” by 2025. The US bottled water industry is worth approximately $16 billion at wholesale, surpassing carbonated soft drinks as the largest beverage category in 2016. Nearly 80% of plastic water bottles simply become landfill. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Shoptalk Spring 2025 “Shark Reef” Startup Pitch: Preview—12 Innovators Leveling Up the Customer Experience and Streamlining OperationsWeekly US Store Openings and Closures Tracker 2025, Week 22: Store Closures Up by 57%From Prohibition to Participation: Measuring the Impact of Cannabis and Psychedelic Mushroom Legalization on Consumer SpendingThree Data Points We’re Watching This Week, Week 9: Beauty Shopping in Focus