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Walmart’s Jet.com to Open E-Commerce Fulfillment Center in New York City

Executive Summary

  • Walmart-owned Jet.com is planning to lease a fulfillment center in the Bronx borough of New York City. The new warehouse will enable Jet to offer same-day delivery of groceries and selected merchandise and to significantly reduce its current delivery time of two days.
  • Jet’s new fulfillment center will be in the right market to appeal to its core consumer base of higher-income urban millennials.
  • Jet will face significant competition from entrenched same-day delivery services such as Amazon Prime Now and FreshDirect.

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