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Walmart Further Expands Brand Portfolio with Acquisition of Lingerie and Sleepwear Retailer Bare Necessities

Executive Summary

  • On Friday, October 12, Walmart announced that it had acquired lingerie and sleepwear retailer Bare Necessities for an undisclosed amount.
  • Bare Necessities, founded in 1998, offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear. Intimates is a category that has been rapidly growing online and has complex sizing and highly specialized products.
  • Walmart commented that the acquisition of Bare Necessities fits into its broader acquisition strategy, which includes two types of companies: (1) category leaders; and (2) digital brands that offer products not available anywhere else. Bare Necessities falls under the first category.

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