Flash ReportVera Bradley Rebrands with a New York City Location Coresight Research September 13, 2016 Executive Summary Vera Bradley opens its first full-line store in Manhattan’s SoHo in New York City. The store represents all of the company’s rebranding efforts. It features new lines that include the company’s classic colorful designs along with new sleek leather bags and accessories. Vera Bradley’s rebranding will likely prove successful, according to analysts. The company is expected to show a positive turnaround from previous years with revenue growth for 2016 estimated at 1.1%. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 47: IKEA Continues Its Opening Spree; Target To Invest in StoresAnalyst Corner: What’s Happening in China’s Economy? Analyzing Retail and Consumer Metrics with Madhav PitaliyaHoliday Shopping Starts in the Summer: Tariffs Trigger Ultra-Early Holiday Shopping in 2025—Data GraphicFinancial Sentiment Improves; Plus, Online Shopping in Focus: US Consumer Survey Insights