What's Inside

On April 2, 2025, the US government unveiled sweeping, reciprocal tariffs, targeting imports from dozens of countries. While the government has since announced a 90-day pause on reciprocal tariffs for all countries except China, we expect rising trade barriers and tariff policies to reshape the global retail landscape, forcing retailers and brand owners to rethink their supply chains and competitive strategies.

In this report, Coresight Research offers forward-looking analysis of the evolving trade landscape, providing a three-step action plan to help industry players safeguard margins, preserve agility and seize strategic advantage in the current tariff-impacted environment.

Companies mentioned in this report include: Abercrombie & Fitch, Adidas, Amazon, American Eagle Outfitters, Bath & Body Works, Best Buy, Burberry, Costco, Dollar Tree, Lululemon Athletica, NIKE, Target, The TJX Companies, Walmart

Other relevant research:

• What You Need to Know About US Tariffs and Consumers’ and Retailers’ Reactions—April 2025 Update
• Breathing Space for US Retailers and Brands: US Tariffs Paused for 90 Days But Hiked Further for China
• Mapping the US’s Reciprocal Import Tariffs: Which Nations Are Affected?
• Tariffs + Consumer Sentiment: A Timeline, 2025
• All our coverage of tariffs