March 2019 US Monthly Retail Traffic and In-Store Metrics Report: Traffic Decline Steepens

Executive Summary

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Traffic and In-Store Metrics Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our March Retail Traffic report:

• US store traffic declined 7.9% year over year in March. Year over year, the conversion rate fell 0.4 percentage points, average transaction value (ATV) grew 3.3% and the product return rate decreased by 0.3 percentage points.
• March’s performance varied over the course of the five weeks, with traffic sliding least in the second and third week of the month, with declines of only 4.6% and 3.8%, respectively.
• The west experienced the largest declines in sales and traffic at 9.3% and 8.7%, respectively. The northeast had the smallest declines for sales at 4.7%, while the south had the smallest declines for traffic at 7.2%.