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US Holiday 2020 Retail First Look: Coronavirus Crisis Likely To Meaningfully Hit Demand

What's Inside

Amid the coronavirus crisis, we offer an early—and tentative—view on how consumer demand may shape up in retail’s peak holiday season this year.

  • Our early estimates for holiday 2020 retail sales are informed by our conversations with US retail executives.
  • We draw on our proprietary consumer surveys, including those which asked US shoppers how long they expected the coronavirus crisis to impact their spending.
  • We provide an illustrative model for how we think retail’s trough and recovery could look in 2020.
  • We explore the implications for US retailers of a coronavirus-impacted holiday season.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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