Insight Report 4 minutes PremiumUS Halloween Spending Expected to Hit $9 Billion in 2018 Coresight Research October 4, 2018 Executive Summary US Halloween spending is expected to reach $9.0 billion this year, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics. This spending level ranks just under last year’s record $9.1 billion, which was the largest Halloween spend in the 14 years of survey data. Discount stores continue to be the top Halloween shopping destination, with 45% of survey respondents stating they will purchase their Halloween items in discount stores. Online searches inspire more than a third of costume ideas. Approximately 35% of consumers said they will find inspiration online, followed by 29% who will look for their ideas in stores. Dressing as a favorite princess steals the spot for most popular costume followed by last year’s winner of superhero. Witches continue to be popular with adults and 2018 has seen a surge in the number of people who will dress their pet in costume for the holiday. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: October 2023 US Retail Sales: Health and Personal Care Stores and Nonstore Retailers Continue To Lead Retail Sales GrowthCountdown to China’s Singles’ Day 2023: One Month To Go—Major Platforms’ Plans for the Shopping FestivalHoliday 2023: Early US Retail OutlookConsumers Cut Back Amid Inflation Concerns: US Consumer Survey Insights