What's Inside

Consumers have embraced online shopping in a big way across all of retail’s major nonfood categories, but have not embraced online furniture shopping as enthusiastically. Consumers do a lot of research online – but end up in the store to shop.

• Digital natives are working hard to drive more of this trade online, offering new tech features such as artificial reality apps that let shoppers “see” what an item would look like in the home.
• Established brands are expanding their online offerings seeking to keep up with online competitors, leveraging their store fleets for competitive advantage.
• At the same time, digital natives are opening brick and mortar locations to reach consumers in the real world.