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US Department Store Insights, 4Q20: Elevated Digital Sales and Strength in Home and Active Categories

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Coresight Research

What's Inside

Coresight Research’s new US Department Store Insights quarterly series covers the recent performance of Kohl’s, Macy’s and Nordstrom, highlighting trends in comparable sales, revenue, digital sales, product categories and areas of note by management.

In this report, we look at the performance of the three retailers in the fourth quarter of 2020 (4Q20, ended January 30, 2021) and discuss relevant fiscal 2020 highlights.

Contents

US Department Store Insights

4Q20: In Detail

Comparable Sales: Improvements at Kohl’s and Macy’s, Quarter over Quarter, Versus a Deepening Decline at Nordstrom

Revenue: Year-over-Year Declines Across the Three Department Stores

Digital Sales: High E-Commerce Penetration in 4Q20 but Not a Standout Quarter

Sales Growth: Kohl’s Sees the Highest Digital Sales Growth and Lowest Physical Sales Decline, Year over Year

Product Categories: Home, Active and Beauty Categories Remain Strong; Apparel Is Struggling

Area of Note by Management: New, Younger Customers

What We Think

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