Reasons to Read

Gain valuable insights into the latest developments shaping the US CPG market, with a focus on the robust performance of the beauty and food categories. This report dives into the e-commerce and total sales growth trends, showing how different departments are evolving and adapting to shifting consumer preferences.

Read this report to discover answers to these and other questions:

• What has caused the recent surge in CPG e-commerce growth, and how does this figure compare with past trends?
• Which CPG sectors—food & beverages, health & beauty, and general merchandise & homecare—are experiencing significant growth, and which face challenges as we move into 2026?
• Why is the beauty category continuing to lead in growth, with both online and total sales showing strong performance despite a slowdown compared to last year?
• How are the general merchandise and homecare categories recovering from previous slowdowns, while health and beauty continues to outperform overall CPG growth?

Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise.

Other relevant research:

• More reports in our US CPG Sales Tracker series
• Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles