Reasons to Read

Explore proprietary Coresight Research survey data to discover the categories and apparel brands and retailers that are set to take the lead during this year’s US back-to-school (BTS) season in the third report in our US Back to School 2025 series.

Proprietary survey data in this research report include:

• The top categories 2025 BTS shoppers expect to shop
• 2025 BTS shoppers’ spending expectation, by category, school level and income level
• The top apparel brands the BTS 2025 shoppers expect to buy from
• Apparel and fashion trends the 2025 BTS shoppers are most excited about

Companies mentioned in this report include/are: Adidas, Amazon, Dick’s Sporting Goods, Gap, H&M, Levi Strauss, NIKE, Target, Under Armour, Walmart, Zara

Other relevant research:

• The first report in our US Back to School 2025 series: US Back to School 2025: Early Shopping, Tariff Worries and Strategic Choices Shape BTS 2025
• The second report in our US Back to School 2025 series: US Back to School 2025: Where Consumers Will Shop—Opportunities with Higher-Income Shoppers, in Retail Media and on TikTok
• Analyst Corner: Five Back-to-School Shopping Trends to Watch, with Madhav Pitaliya
• Retail Under Pressure: How Will Tariffs Disrupt the Back-to-School and Holiday Seasons?
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.