US Back to School 2024: Popular Products and Classroom Chic—Which Categories and Apparel Brands Will Dominate the Season?

What's Inside

What will consumers buy this back-to-school (BTS) season? We continue our US Back to School 2024 series of reports by diving into proprietary survey findings on the product categories that consumers look set to shop this season.

We also explore consumers’ apparel shopping expectations and preferences in more detail, identifying the apparel brands that are likely to capture spending.

Data in this research report include:

• Product categories that BTS shoppers expect to buy
• BTS shoppers’ expectations for spending on product categories compared to last year
• Apparel brands that consumers plan to buy this BTS season
• Popular apparel and fashion trends for BTS

We break down our overall findings by school level and household income.

Companies mentioned in this report include: Adidas, Amazon, NIKE, Old Navy, Target, Under Armour, Walmart

Other relevant research:

• US Back to School 2024: Preparing for Class—Unveiling Consumer Spending Expectations
• US Back to School 2024: How and Where Will Consumers Shop?—Uncovering the Channels and Retailers Set To Capture Share
• For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Survey Insights and US Consumer Survey Insights Extra
• The Coresight Research US Consumer Survey Insights Databank provides insight into US consumer behaviors from our weekly surveys.