Executive Summary

This is the third report in our US Back-to-School series for 2019. Here, we review fashion trends and apparel spending intentions that will shape demand for clothing and footwear this back-to-school season.

• Fashion trends this season include patchwork denim, graphic stripes, monochromatic and mixed florals. Activewear and sneakers are popular categories.
• Some 34% of back-to-school shoppers’ budget is expected to be spent on apparel, for an estimated $261 average per shopper, an increase of 4% year over year.
• More and more schools are requiring students to wear uniforms, with 26.7% of US parents saying their children will wear uniforms this year.