Insight Report 2 minutes PremiumUnilever to Acquire Air-Purification Brand Blueair Coresight Research August 18, 2016 Executive Summary On August 16, consumer goods giant Unilever (LSE: ULVR) announced that it had agreed to acquire Blueair, a Swedish air-purification systems manufacturer, for an undisclosed sum. Unilever said that privately owned Blueair turned over US$106 million in revenues in 2015. The acquisition will take Unilever into a new category. According to market researchers’ forecasts, the air-purification systems category is set for robust growth, with urbanization and consumer awareness of health issues fueling purchases. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Insights Video: Retail Shrink and Loss-Prevention MethodsDecember 2022 US Retail Traffic and In-Store Metrics: Traffic Growth Turns PositiveNew Challenges and Opportunities in Luxury—Insights Presented at Shoptalk 2023Weinswig’s Weekly: Understanding the Scale and Demographics of Cross-Channel Shopping
