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Unilever to Acquire Air-Purification Brand Blueair

Executive Summary

  • On August 16, consumer goods giant Unilever (LSE: ULVR) announced that it had agreed to acquire Blueair, a Swedish air-purification systems manufacturer, for an undisclosed sum.
  • Unilever said that privately owned Blueair turned over US$106 million in revenues in 2015. The acquisition will take Unilever into a new category.
  • According to market researchers’ forecasts, the air-purification systems category is set for robust growth, with urbanization and consumer awareness of health issues fueling purchases.

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