Insight Report 2 minutes PremiumUnilever to Acquire Air-Purification Brand Blueair Coresight Research August 18, 2016 Executive Summary On August 16, consumer goods giant Unilever (LSE: ULVR) announced that it had agreed to acquire Blueair, a Swedish air-purification systems manufacturer, for an undisclosed sum. Unilever said that privately owned Blueair turned over US$106 million in revenues in 2015. The acquisition will take Unilever into a new category. According to market researchers’ forecasts, the air-purification systems category is set for robust growth, with urbanization and consumer awareness of health issues fueling purchases. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: US Apparel and Beauty Spending Tracker: February 2023 Clothing and Footwear Spending Posts Solid Growth Despite Strong ComparativesWeekly US and UK Store Openings and Closures Tracker 2023, Week 32: UK Closures Up 96%Data Dive: What US, European and Australian Retailers Are Saying on CapexChina Consumer Tracker: Consumer Sentiment Rises
