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Unilever Expands Home Care Portfolio with the Acquisition of The Laundress

Executive Summary

On January 28, 2019, Unilever announced it had acquired The Laundress, a premium detergent and fabric care company headquartered in New York.

  • Unilever said The Laundress will continue to operate from its New York City headquarters and that the founders will remain in place to lead the business and to operate the brand’s flagship store in New York.
  • The global home care market is a highly competitive space and is expected to grow at a CAGR of 3.8% in the five years to 2024, according to market intelligence firm Mordor Insights.
  • Unilever described the acquisition of The Laundress as a “strong addition” to its portfolio of products.

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