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November 25, 2019 11 minutes

Ulta Beauty vs. Sephora: Assessing Loyalty Reward Programs and the Buying Behaviors of Beauty Shoppers

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Anand Kumar, Associate Director of Retail Research
Insight Report

What's Inside

In this report, we assess the success of two dominant US retail chains, Ulta Beauty and Sephora. We offer an overview of the two retailers and compare their tiered loyalty programs. We also discuss how, by leveraging consumer data, Ulta and Sephora are employing artificial intelligence and augmented reality tools to create personalized shopping experiences that will drive customer engagement.

Using consumer survey data, we explore the beauty buying habits of both retailers’ shoppers in the US, covering:

  • Retailer preference
  • Average monthly spend on beauty products
  • Brand selection and beauty-product purchase drivers
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This document was generated for

Emerging Technology The Consumer Beauty

Other research you may be interested in:

Putting the “AI” in “Airlines”: Insights from CES 2025

NRF 2025: Retail’s Big Show: Day Two—Diving into Loyalty and Sustainability with Sephora, Target, Walmart and Others

Consumer Sentiment Steadies: Weekly US Consumer Sentiment, Week 13, 2025—Infographic

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