Insight ReportUlta Beauty vs. Sephora: Assessing Loyalty Reward Programs and the Buying Behaviors of Beauty Shoppers Coresight Research November 25, 2019 Reasons to ReadIn this report, we assess the success of two dominant US retail chains, Ulta Beauty and Sephora. We offer an overview of the two retailers and compare their tiered loyalty programs. We also discuss how, by leveraging consumer data, Ulta and Sephora are employing artificial intelligence and augmented reality tools to create personalized shopping experiences that will drive customer engagement. Using consumer survey data, we explore the beauty buying habits of both retailers’ shoppers in the US, covering: Retailer preference Average monthly spend on beauty products Brand selection and beauty-product purchase drivers Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Groceryshop 2025 Wrap-Up: Reinventing Grocery for an AI-Driven, Health-Focused and Value-Conscious EraAnalyst Corner: US Grocery Retail—Decoding the $1.6 Trillion Market, with Sujeet NaikUS Online Grocery Survey 2025: Full-Basket Orders Increase as Delivery Retains Its DominanceAI Underpins the Tech-Driven Shift in US Grocery, from Smarter Forecasting to Faster Checkout
