Insight Report 3 minutes PremiumTotal US Back-to-School and Back-to-College Spending Forecast to Decline Slightly this Year Coresight Research July 13, 2018 Executive Summary Total back-to-school and back-to-college spending is expected to decline by 1% to $82.8 billion, from $83.6 billion last year, according to a survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. On the other hand, back-to-college spending is expected to increase by 2% to a record $55.3 billion, according to the survey. Back-to-school shoppers plan to spend $684.79 per family, slightly below last year’s figure, and the top-three categories are clothing ($236.90), electronics such as computers, calculators or phones ($187.10) and shoes ($138.66). Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Amazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—Amazon Converts Browsers into BuyersUS Forecast To See Multibillion-Dollar Hit from Falling International Visitor Spend: Another Retail HeadwindConsumer Sentiment Falls Further After Stock-Market Sell-Off: Weekly US Consumer Sentiment, Week 12, 2025—InfographicNRF 2025: Retail’s Big Show: Day Two—Diving into Loyalty and Sustainability with Sephora, Target, Walmart and Others
