Insight ReportThree Months to Singles’ Day: Strategies to Drive Traffic for 11.11 Coresight Research August 12, 2019 Executive SummarySingles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009. Only 27 brands participated then, generating total gross merchandise volume (GMV) of $7.8 million. Last year, total GMV on Alibaba’s various platforms hit $30.8 billion, up 27% from the prior year and a huge 252% CAGR over the past nine years. Click here to read more Coresight coverage of Singles Day for the upcoming 2019 shopping event and prior years. In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. With three months to go, we discuss traffic-driving strategies on Taobao and Tmall. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 38: Global Names, Including LEGO, Monos and Uniqlo, Continue to ExpandRetail 2026: 10 Trends in Retail TechnologyWeekly US Store Openings and Closures Tracker 2025, Week 21: US Store Closure Cross 5,000 as Rite Aid Begins Closing StoresRetailTech: Empowering Retail’s Front Line, Creating Smarter Stores—Five Tech-Driven Strategies for Associate Enablement
