InfographicTariffs Prompt Pull-Forward Purchases: What Are Consumers Buying Early?—Data Graphic John Mercer, Head of Global Research and Managing Director of Data-Driven Research September 11, 2025 Reasons to ReadHow are consumers shifting their purchases due to tariffs? This data graphic explores the extent of early shopping in US retail, by category, and the extent to which consumers expect to buy less later in the year. This graphic is based on a proprietary September 2025 survey of US consumers. Other relevant research: Holiday Shopping Starts in the Summer: Tariffs Trigger Ultra-Early Holiday Shopping in 2025—Data Graphic The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: ShopVision—Paving the Way for Intelligent E-Commerce with an AI TeammateAnalyst Corner: UK Retail Crime Soars—Visibly Reflected in Stores, with John MercerRapid Adoption of GenAI in Shopping: A Barometer for Agentic Commerce—Data GraphicKeeping Green While Saving Green: Five Areas for Technology-Driven Sustainability in 2025