Tariffs Prompt Pull-Forward Purchases: What Are Consumers Buying Early?—Data Graphic

Tariffs Prompt Pull-Forward Purchases: What Are Consumers Buying Early?—Data Graphic

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Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Infographic

Reasons to Read

How are consumers shifting their purchases due to tariffs? This data graphic explores the extent of early shopping in US retail, by category, and the extent to which consumers expect to buy less later in the year. This graphic is based on a proprietary September 2025 survey of US consumers.

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