Insight Report 2 minutes PremiumSuper Bowl Retail Preview: US Shoppers to Spend $15.3 Billion, Second-Highest Amount on Record Coresight Research January 31, 2018 Executive Summary US consumers will spend an estimated $15.3 billion on Super Bowl-related retail purchases ahead of the February 4 event, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. Spending will be driven by younger consumers, who are more likely to participate in Super Bowl-themed activities than older consumers are, and who tend to spend more when they do participate. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Holiday 2023: Hottest Toys—Here’s What Shoppers Are Set To Buy This SeasonFive Trends in US Food CPG: Transparency, Sustainability and Technology Lead the WayResearch Preview: Market Navigator—US Beauty RetailingNovember 2023 China Retail Sales: Growth Continues To Strengthen