Insight ReportSuper Bowl Retail Preview: US Shoppers to Spend $15.3 Billion, Second-Highest Amount on Record Coresight Research January 31, 2018 Executive Summary US consumers will spend an estimated $15.3 billion on Super Bowl-related retail purchases ahead of the February 4 event, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. Spending will be driven by younger consumers, who are more likely to participate in Super Bowl-themed activities than older consumers are, and who tend to spend more when they do participate. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: April 2025 US Retail Sales: Growth Rate Reaches New High for 2025 Despite Economic UncertaintyEconomic Sentiment Turns Negative This Week: Weekly US Consumer Sentiment, Week 37, 2025—InfographicOverall Sentiment Declines Despite Rate Cut—But Higher Earners Are More Confident: US Consumer Survey Insights2026 Sector Outlook: US Department Stores Retailing—A Slowing Decline amid Strategic Reset
