Singles’ Day 2025 Around the World—Global Observations

Singles’ Day 2025 Around the World—Global Observations

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Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Other Contributors:
John Harmon, CFA, Managing Director of Technology Research
Madhav Pitaliya, Analyst
Insight Report

Reasons to Read

Discover key insights into the evolution of global retail strategies during Singles’ Day 2025 and how brands are adapting to a shifting retail landscape.

Read this report to discover answers to these and other questions:

  • How did US retailers like Walmart and American Eagle approach Singles’ Day 2025 promotions?
  • What trends are emerging in European retail, especially in markets like Germany, France, and the UK?
  • How are Indian retailers, such as Nykaa and Myntra, using time-limited promotions and flash sales to drive consumer engagement?
  • What impact is the convergence of Black Friday and Singles’ Day having on global sales strategies?
  • How are loyalty programs and mobile app engagement shaping the way brands reach customers during key shopping events?

Companies mentioned in this report include: American Eagle, Amazon, Bath & Body Works, Best Buy, Boohoo, Cdiscount, Currys, Debenhams, H&M, Macy’s, MediaMarkt, Myntra, Nykaa, Otto, Puma, Shein, Temu, The Body Shop, Urban Outfitters, Ulta Beauty, Walmart and Zalando.

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