Insight Report 10 minutes PremiumSingles’ Day 2020 Preview: What’s New for the World’s Largest Shopping Festival? Coresight Research October 28, 2020 What's InsideThis year, Singles’ Day has become more important than ever for brands and retailers to drive sales and mitigate the negative impacts of the Covid-19 pandemic. Major e-commerce platforms have already kicked off the event with a pre-sale period. In this report, we present a preview of the world’s largest shopping festival, which will take place on November 11. We provide 11 predictions for Singles’ Day 2020, covering consumer participation, sales growth, product delivery and more. We also discuss the following: New features for the 2020 event from Alibaba—including an extended shopping period, expanded offerings and a focus on livestreaming How different platforms are approaching 11.11—including JD.com, Pinduoduo and Suning.com Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Global Luxury—Retail 2024 Sector Outlook: Emerging Markets and Young Shoppers To Drive GrowthUS Dresswear Retailing: Sales To Dwindle in 2023 as Pent-Up Demand FadesConsumer Activity Declines While Shopping Stays Steady: US Consumer Tracker 2023, Week 35Market Navigator: US Grocery Retailing—Executive Summary
