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October 28, 2020 10 minutes

Singles’ Day 2020 Preview: What’s New for the World’s Largest Shopping Festival?

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Katy Cheng
Insight Report

What's Inside

This year, Singles’ Day has become more important than ever for brands and retailers to drive sales and mitigate the negative impacts of the Covid-19 pandemic. Major e-commerce platforms have already kicked off the event with a pre-sale period.

In this report, we present a preview of the world’s largest shopping festival, which will take place on November 11. We provide 11 predictions for Singles’ Day 2020, covering consumer participation, sales growth, product delivery and more.

We also discuss the following:

  • New features for the 2020 event from Alibaba—including an extended shopping period, expanded offerings and a focus on livestreaming
  • How different platforms are approaching 11.11—including JD.com, Pinduoduo and Suning.com

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.

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This document was generated for

Digital Commerce E-Commerce

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