Insight ReportSingles’ Day 2019: Analyzing New Products Coresight Research November 19, 2019 Reasons to ReadWith over 1 million new products launched on Tmall on Singles’ Day 2019, we review the different ways in which brands and retailers are implementing a “new product” strategy: Launching crossover limited-edition products Offering Tmall-exclusive customized gift boxes Promoting new arrivals Designing products with the Tmall Innovation Center We also discuss the importance of new products to overall campaign success. Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Store Tracker Extra, March 2025: US Total Closed Retail Space Exceeds 100 Million Square FeetHigh-Income Consumers Turn Optimistic About Economy; Plus, Inflation Awareness Declines: US Consumer Survey InsightsConsumer Sentiment Unpacked—Higher-Income, Younger Consumers Are Most Optimistic: US Consumer Survey Insights ExtraRevving Up the Flywheel: Insights from the Inaugural Amazon Prime Analyst Day
