Insight ReportSingles’ Day 2019: Analyzing Four New Retail Strategies Coresight Research November 20, 2019 Reasons to ReadThis year’s Singles’ Day was another record-breaker with sales of $38.3 billion – up 26% from last year and more than five times Amazon’s last Prime Day. US retailers were the second-largest sellers into China by GMV. Each year, Alibaba tweaks its approach based on prior years’ learnings. This report looks at how Alibaba delivers these impressive year-on-year growth rates, such as: New features on Tmall that let brands tailor their shops Effectively leveraging social media Marrying offline with online events Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 52: Nearly 1,100 UK Stores Shut Their Doors in 2025Putting the “AI” in “Airlines”: Insights from CES 2025US Tariffs: Three Actions for Risk Mitigation and Long-Term PositioningLeveraging Digital Services, AI and Quick Commerce for Competitive Advantage: Global Learnings for US Retail and E-Commerce
