Deep DiveSingles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns Coresight Research November 18, 2019 Reasons to ReadThe pre-sale period for the 11.11 Global Shopping Festival this year began on October 21, and international and domestic brands were eager to use this time to launch promotional campaigns. We discuss the strategies employed by brands and retailers across different categories on Tmall to achieve a number of objectives: Encourage early and high-value orders Increase customer engagement Promote store membership Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 7: Consumer Sentiment FocusUS Back to School 2025, Part 3: Essential Categories and Apparel for the BTS Season—Athleisure and Basics Set to LeadGroceryshop 2025 Day One: AI Drives Smarter Operations as Shoppers Seek Value and WellnessWeekly UK Store Openings and Closures Tracker 2025, Week 22: Marks & Spencer Announces Additional Store Openings
