Deep DiveSingles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns Coresight Research November 18, 2019 Reasons to ReadThe pre-sale period for the 11.11 Global Shopping Festival this year began on October 21, and international and domestic brands were eager to use this time to launch promotional campaigns. We discuss the strategies employed by brands and retailers across different categories on Tmall to achieve a number of objectives: Encourage early and high-value orders Increase customer engagement Promote store membership Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: What Happened with US and China Consumer Sentiment on the Eve of Expected Tariffs? with John MercerAnalyst Corner: Three Key Predictions for India Retail in 2025, with Sujeet NaikWeekly US Store Openings and Closures Tracker 2025, Week 19: Rite Aid Files for Bankruptcy—AgainThree Data Points We’re Watching This Week, Week 34: US Retail Sales Outlook
