Event CoverageShoptalk Spring 2026: Day 2— AI, Fulfillment, Marketing and Brand Strategy Take Center Stage Aaron Weingott, Editorial ConsultantSujeet Naik, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Retail Research March 25, 2026 Reasons to ReadDiscover how AI, data and operational innovations are transforming the retail landscape—from in-store experiences to fulfillment strategies and marketing approaches. Read this report to uncover answers to these and other critical questions: How is AI reshaping in-store physical retail, improving associate workflows and enhancing customer experiences? What are the hidden costs in fulfillment and delivery, and how can AI help reduce these expenses? How are technologies like drone delivery, agentic platforms and human-generated content transforming the marketing and customer experience landscape? How can brands strategically balance physical and digital retail to build lasting customer relationships? Companies mentioned in this report include: The Vitamin Shoppe; Tecovas; Burq; Wing; Pipe17; SuperCircle; PebblePost; Statusphere; The Home Depot; Victoria’s Secret; Adobe; PebblePost; Wing; OpenAI; Algolia; Botify; Google; Shopify; Sephora. Find all of our coverage of Shoptalk Spring 2026 here. This document was generated for
