Insight ReportShein: How Is the Chinese Brand Conquering the US Fast-Fashion Market? Coresight Research July 27, 2021 Reasons to ReadChina-based online clothing brand Shein has taken the US fast-fashion market by storm. We explore how Shein has found success, reviewing its business model and marketing strategies. We compare Shein’s operating model with the direct-to-consumer (DTC) ultra-fast-fashion companies ASOS and Boohoo Group, which are part of the Coresight 100 (our focus list of retailers, brand owners and real estate firms, spanning the US, Europe and Asia). Contents (Click to navigate) What’s the Story? Why It Matters Shein: In Detail History and Overview Business Model Is Shein Ethical and Sustainable? Recent Key Developments What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Months to Singles’ Day 2025: Simplified Promotions, Government Support and Payment Ecosystem Convergence To Fuel GrowthCPG Giants Realign Through Over $100 Billion in M&A, Demergers and DivestmentsMapping the US’s Reciprocal Import Tariffs: Which Nations Are Affected?Analyst Corner: Agentic AI Will Change Shopping and Selling, with John Harmon
