Executive Summary

The Coresight Research team is attending Salesforce’s Dreamforce 2019 in San Francisco from November 19 to 22. In this report, we highlight 10 key insights from the first day of the conference:

• The major product announcement was Customer 360 Truth, which enables companies to combine customer data into a single record.
• Salesforce announced several products that leverage its Einstein artificial intelligence (AI) technology combined with voice recognition.

• Salesforce takes a proactive view on the ethics of AI, acting to prevent the deliberate or inadvertent use of its technology in ways that are harmful or discriminatory to others.
•  Salesforce launches new apps with Apple and an app-development platform.

We include selected Salesforce acquisitions in the appendix.