Reasons to Read

Associate enablement in retail is more important than ever amid high staff turnover and shifting consumer expectations. In-person service also remains a key differentiator for physical stores over online-only experiences.

Empowering associates with technology not only improves productivity and employee experiences but also translates to more positive, repeat customer interactions. In this RetailTech report, we present five key strategies for retailers to leverage technology in stores to realize these gains and, ultimately, drive revenue.

Our insights touch on AI (artificial intelligence), computer vision, clienteling, flexible scheduling and the customer experience.

Dive into this report to get a step ahead in the brick-and-mortar landscape: Empower retail’s front line and create smarter stores.

Data in this research report include:

• Proprietary survey findings—benefits of equipping employees with mobile devices; scheduling capabilities that drive key outcomes

Companies mentioned in this report include: Microsoft, Salesforce, SAP, Target, Workday, Zebra Technologies

Other relevant research:

• Success at Hand: Equipping Frontline Workers with More Mobile Devices to Drive Revenue and Delight Customers—a free report produced in partnership with Zebra Technologies
• Retail-Tech Landscape: Store Associate Enablement
• Retail 2025: 10 Trends in Retail Technology
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.
• Read more reports on retail management and physical retail
• More Innovator Research from Coresight Research