Deep Dive 22 minutes PremiumRetail-Tech Landscape: CDP Software Vijay Doijad, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research August 14, 2024 What's InsideCustomer data platforms (CDPs), part of the broader customer relationship management market, collect and integrate data in real time, providing unified profiles that offer a holistic view of a retailer’s customers. This enables retail companies to enhance personalization, customer engagement and data-driven decision-making. Read this Retail-Tech Landscape to understand the functionality of CDPs and discover selected technology companies globally that provide CDP software solutions across five categories, including analytics and data management. Data in this research report include: Estimated global CDP and CRM software market size, 2024 Companies mentioned in this report include: Google, IBM, Microsoft, Oracle, Salesforce, SAP, SAS, Tealium, Treasure Data, VASS Other relevant research: Free research report: Customer Data Platforms: Unearthing Buried Treasure in Unified Shopper Profiles Free research report: The Power of First-Party Data: Five Ways To Maximize Business Success All our Retail-Tech Landscapes spotlighting innovators that are disrupting the retail industry Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Walmart To Expand Its Health Footprint, Plans To Nearly Double Its Healthcare Centers by 2025Temu Growth and Challenges in the US Market: A Six-Month Follow-UpThe Future of 3D Design—Transformative Changes and Impact: Insights Presented at 3D Tech Fest 2024US Grocery Retailing—Exploring Growth, Inflation, Competition, Trends and Strategies: Highlights from the Market Navigator