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22 minutes

Retail-Tech Landscape: CDP Software

Primary Analyst:
Vijay Doijad, Analyst
Contributors
Primary Analyst:
Vijay Doijad, Analyst
Sector Lead: John Harmon, CFA, Associate Director of Technology Research
Deep Dive

What's Inside

Customer data platforms (CDPs), part of the broader customer relationship management market, collect and integrate data in real time, providing unified profiles that offer a holistic view of a retailer’s customers. This enables retail companies to enhance personalization, customer engagement and data-driven decision-making.

Read this Retail-Tech Landscape to understand the functionality of CDPs and discover selected technology companies globally that provide CDP software solutions across five categories, including analytics and data management.

Data in this research report include:

  • Estimated global CDP and CRM software market size, 2024

Companies mentioned in this report include: Google, IBM, Microsoft, Oracle, Salesforce, SAP, SAS, Tealium, Treasure Data, VASS

Other relevant research:

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