What's Inside

In our Retail Reimagined series, we offer a thematic outlook to the post-crisis world, identifying and discussing key retail trends that are likely to prevail and exploring how retail may be reimagined in response to shifts in demand and supply.

The coronavirus pandemic has significantly impacted the ways in which consumers engage in retail, and marketing through gamification has gained traction as retailers look to provide entertaining content to stay connected with shoppers.

In this report, we explore the following key topics:

• The rise of gamification in retail and its four use cases—including in-app and in-store features, as well as partnerships with e-commerce platforms and game providers
• Examples of gamification amid the Covid-19 crisis—with highlights from Burberry, Drest, Kraft Heinz and Pinduoduo
• Our expectations for gamification in the future—and its implications for brands, retailers and technology vendors

Click here to read Coresight Research’s ongoing coverage of the coronavirus pandemic.