Reasons to Read

The Coresight Research Retail Innovators series examines how key players and startups are disrupting different retail sectors. In this report, we focus on five innovators in the beauty market:

• Beautycounter, a multilevel marketing company
• Glossier, a DTC beauty brand
• Madison Reed, an at-home haircare service provider
• Nykaa, an India-based digitally native retailer
• Perfect Diary, a Chinese cosmetic brand

We discuss these industry players in the context of changing consumer demand in the beauty sector, including the influence of social commerce and a heightened emphasis on clean beauty and sustainability.

We provide company profiles and consider the following key topics for each innovator, covering e-commerce and physical retail:

• How the company has disrupted the market
• Brick-and-mortar presence—including growth strategies and omnichannel ecosystems
• Landscape, tailwinds and headwinds
• Impact on traditional players

Click here to read our Retail Innovators: Home-Furnishing Retailers report.