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Retail in 2030: Lean, Spectacular, Transparent and Frictionless

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What's Inside

The last decade was a time of tremendous upheaval in retail. We lay out our vision of what retail will look like in 2030.

Our Future of Stores Matrix shows how physical retail will be reshaped in the coming decade to complement e-commerce by serving four purposes—convenience, collection, discount and destination.

We discuss the future of the industry around four key themes:

  • Lean retail
  • Spectacular retail
  • Transparent retail
  • Frictionless retail

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