Retail 2024: US E-Commerce Technology Trends—Generative AI, Retail Media and Other Revenue-Generating Opportunities To Transform the Online Landscape

What's Inside

The Coresight Research Retail 2024 series of reports looks ahead to the prospects for retail next year, exploring key trends by geography (namely, the US, the UK, China and India) and sector. We also discuss trends in healthcare and technology.

In this report, we present 10 trends in technology that are shaping US e-commerce in 2024 and provide our recommendations for retailers to respond to short-term consumer needs while securing longer-term success. The report aims to guide businesses in navigating the evolving e-commerce terrain for sustained success.

This report is made available to non-subscribers of Coresight Research through its sponsorship by Rithum.

Data in this research report include:

• Proprietary survey data on brand advertisers’ retail media funding plans and the impact of sustainability on US consumers’ purchases
• Global augmented reality (AR) and virtual reality (VR) market size, 2017–2027E
• Estimated global last-mile delivery market for 2023, 2024 and 2027

Other relevant research:

• Retail 2024 Sector Outlooks: Ebook
• The updated Coresight Research CORE framework for generative AI in retail
• All our coverage of generative AI in retail