Research Preview: Agentic Commerce—Retail Moves to Product Visibility and Checkout on ChatGPT
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Research Preview: Agentic Commerce—Retail Moves to Product Visibility and Checkout on ChatGPT

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Primary Analyst:
Anna Beller, Vice President of Advisory
Contributors
Primary Analyst:
Anna Beller, Vice President of Advisory
Other Contributors:
Charlie Poon, Analyst
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Insight Report

Reasons to Read

Understand how conversational AI is collapsing the e-commerce funnel—and what retailers must do to stay ahead.

Read this Research Preview to discover answers to these and other questions:

  • What is ChatGPT Instant Checkout, and why is it a breakthrough in agentic commerce?
  • How is Walmart’s integration with ChatGPT reshaping the retail landscape?
  • What steps must retailers take to ensure their products are visible—and purchasable—within ChatGPT?
  • How does Coresight’s CORE 3.0 framework help retailers navigate the shift to agentic AI in commerce?
  • Why will early integration with generative AI platforms offer a lasting competitive advantage?

This Research Preview features insights from Coresight Research’s upcoming report series on agentic commerce, which includes:

  • Playbook: GenAI to Agentic AI—From Pilot to Powerhouse
  • Agentic Commerce: How Retailers Can Ensure Product Visibility on ChatGPT

The full reports guide how retailers can leverage agentic AI to impact their business, offering analysis on how to apply agentic AI, Generative Engine Optimization (GEO), and the Agentic Commerce Protocol (ACP) to gain visibility, reach high-intent shoppers, and prepare for the next stage of digital retail transformation.

Companies mentioned in this report include: Etsy, OpenAI, Shopify, Walmart.

Data in this report include: framework for AI-driven retail transformation; behavioral shifts in consumer discovery and purchasing.

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