Deep Dive 18 minutes Premium

Rental, Subscription and Resale: How Companies Are Tapping Demand

What's Inside

With the rise of the sharing economy, rental, subscription and resale business models are gaining traction in the US as the desire to own products and the social stigma of buying pre-owned products diminish, especially among millennials and Gen Zers. As this segment expands, we’re seeing several trends emerge.

  • Traditional retailers are getting in on the rental and subscription action with offerings of their own.
  • Many are teaming up with digital subscription services.
  • Digital natives in the space are also looking for physical locations, most notably Le Tote’s acquisition of Lord & Taylor.

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