Company Profile 6 minutes Premium

Quick Take : The Cambridge Satchel Company Building a British Brand

Executive Summary

  • The Cambridge Satchel Company has built its success on offering a highly distinctive, quality product as well as its innately British identity.
  • This has appealed to international shoppers, and the company has courted Chinese shoppers through marketing activities in China and selling on Tmall.
  • Since 2013, The Cambridge Satchel Company has operated a limited number of its own shops in high-footfall and prestigious locations that attract overseas tourists.
  • Product diversification is supporting the company’s growth. We met the product-development teams at the company’s main factory, and saw some of the designs, such as smaller bags, they are cultivating in order to draw in more shoppers.

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.