Playbook: New Ways of Living and Spending in the US

What's Inside

The new Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

In this Playbook, we discuss how US consumer spending behaviors have changed over the course of the Covid-19 pandemic. We identify five key strategies that US retailers can take to best capitalize on the trends in spending and living habits that are driving shifts in the retail landscape, covering the following:

• Market segmentation
• E-commerce adoption by older consumers
• The use of digital channels
• Customer loyalty
• The physical store

Click here to read the previous report in the Playbook series, which presents six key strategies for retail players to capitalize on gradually maturing alternative models in retail.