What's Inside

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. In this Playbook, we outline key strategies that brands and retailers can adopt to launch in the growing livestreaming e-commerce space, covering the following:

• Livestream channel and format
• Choosing the right hosts
• Driving authentic conversation
• Consumer communities
• Brand stories
• Dedicated livestreaming teams
• Cadence of livestreaming sessions

Click here to read more Coresight Research coverage of livestreaming.