Reasons to Read

Understand how leading retailers are turning AI from a tool into a transformational operating system, with day two insights from NRF 2026: Retail’s Big Show.

Read this report to discover answers to these and other questions:

• How are top retailers like Macy’s and Target using AI to drive dynamic customer experiences and AI-native operations?
• What frontline AI use cases are proving most scalable across store operations, HR, and associate productivity?
• How are private brands evolving from value-focused alternatives to engines of innovation and customer loyalty?
• Why are retail leaders reframing connectivity infrastructure—especially 5G—as mission-critical for store operations?
• How are brands leveraging creator content and digital storytelling to fuel full-funnel marketing and AI engagement?

Companies mentioned in this report include: Macy’s, Target, Kroger, Tractor Supply, Lowe’s, Walmart, CVS, Columbia Sportswear, American Eagle Outfitters, H&M, Ralph Lauren, Microsoft, T-Mobile.

Other relevant research:

• NRF 2026: Retail’s Big Show—Day 1—Everything Agentic, Plus Digital Twins, Robotics and Smart Stores
• All our insights on AI in retail
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.