Event CoverageNRF 2026: Retail’s Big Show—Day 2—Retail Running on AI, Plus The Growing Value of Private Label and Creator Content John Mercer, Head of Global Research and Managing Director of Data-Driven Research January 13, 2026 Reasons to ReadUnderstand how leading retailers are turning AI from a tool into a transformational operating system, with day two insights from NRF 2026: Retail’s Big Show. Read this report to discover answers to these and other questions: How are top retailers like Macy’s and Target using AI to drive dynamic customer experiences and AI-native operations? What frontline AI use cases are proving most scalable across store operations, HR, and associate productivity? How are private brands evolving from value-focused alternatives to engines of innovation and customer loyalty? Why are retail leaders reframing connectivity infrastructure—especially 5G—as mission-critical for store operations? How are brands leveraging creator content and digital storytelling to fuel full-funnel marketing and AI engagement? Companies mentioned in this report include: Macy’s, Target, Kroger, Tractor Supply, Lowe’s, Walmart, CVS, Columbia Sportswear, American Eagle Outfitters, H&M, Ralph Lauren, Microsoft, T-Mobile. Other relevant research: NRF 2026: Retail’s Big Show—Day 1—Everything Agentic, Plus Digital Twins, Robotics and Smart Stores All our insights on AI in retail Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: June 2025 US Retail Sales: Sales Expansion Remains Resilient as Most Sectors Post Positive GrowthResearch Preview: Agentic Commerce—Retail Moves to Product Visibility and Checkout on ChatGPTSentiment; Tariff Perceptions; Inflation Reactions—Taking the Consumer Pulse on Essentials: US Consumer Survey InsightsUK Store Tracker Extra: 2025 Store Openings and Closures Review and 2026 Outlook—Data Graphic
