Event CoverageNRF 2020 Day 1 Insights: The Digital Economy Is Here Coresight Research January 13, 2020 Executive SummaryThe National Retail Federation (NRF) kicked off its Retail’s Big Show in New York City on Sunday, January 12. The Coresight Research team was on hand to learn more about the latest trends shaping retail. These are our key insights from the first day of the event: Retailers need to increase technology intensity, which means greater technology adoption and expanded capability. Companies need to invest in employees and employee communications to better understand the challenges they face and implement policies to drive employee engagement and productivity. Around 9% of purchases are made on merged digital destinations: Brands and retailers need to be everywhere, relevant and delightful. To see more from NRF 2020, read our coverage of day 2 and day 3. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US Store Tracker Extra, October 2025: Rite Aid Takes Total Closed Retail Space to 143 Million Square FeetPositive Sentiment Trend Comes to an End; Kohl’s Leads in Department Store Shopping: US Consumer Survey InsightsAI Insights: Instacart CEO Fidji Simo To Join OpenAI as CEO of Applications2026 Retail Predictions: Europe—Five Pillars for Resilience Amid Heightened Contextual Challenges
