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June 21, 2019 6 minutes

Notes from Salesforce Connections 19: Enhancements to Customer 360 Platform to Help Retailers Personalize the Customer Experience

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
John Harmon, CFA, Managing Director of Technology Research
Event Coverage

Executive Summary

The Coresight Research team attended Salesforce Connections 19, held June 17-19 in Chicago.

  • The focus of the show was Salesforce’s Customer 360 platform (announced at Dreamforce in September 2018), which received a suite of enhancements and interconnected tools.
  • Enhancements include the unification of customer data, audience segmentation, personalization everywhere and optimization from Salesforce’s Einstein artificial-intelligence platform.
  • Updated tools include a new commerce web page designer, Heroku solution kits for developing cloud apps for e-commerce and an update MuleSoft accelerator, which helps integrate applications – all supported by testimonials and demos from customers Party City, Spalding and Land O’Lakes.
  • Salesforce aims to create platforms and tools to connect customers and other stakeholders in a new way, creating human connections for great experiences.

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This document was generated for

Technology

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