Executive Summary

• Drybar, founded by Alli Webb, is the largest blow-dry chain in the US, with 46 locations in eight states and over 3,000 stylists
• Drybar provides a seamless and pleasurable blowout experience for $45, compared to the typical salon that charges $60 to $85
• One of the core components to the “Drybar Experience” is the ability for the salons to serve a glass of champagne or wine to their clients
• While some companies provide similar styling services, Drybar is more advanced in funding rounds and offers as good if not better price points than its competitors
• Drybar’s product line is becoming as large as its salon services, currently being sold on QVC and at Sephora and Drybar locations nationwide