New Retail Briefing: Tmall Launches Offline Experiential Center to Connect Brands to Consumers

Executive Summary

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:

• Alibaba’s flash sale and group buying platform Juhuasuan introduced an updated version of Jutudi, an initiative to offer fresh farm produce at a lower price.
• Tmall launched an experiential center to invite brands to connect with customers offline.
• US fashion brand Tory Burch launched a flagship store on Tmall Luxury Pavilion and introduced a capsule collection designed for Chinese Valentine’s Day.