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New Retail Briefing: Tmall Launches Offline Experiential Center to Connect Brands to Consumers

Executive Summary

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:

  • Alibaba’s flash sale and group buying platform Juhuasuan introduced an updated version of Jutudi, an initiative to offer fresh farm produce at a lower price.
  • Tmall launched an experiential center to invite brands to connect with customers offline.
  • US fashion brand Tory Burch launched a flagship store on Tmall Luxury Pavilion and introduced a capsule collection designed for Chinese Valentine’s Day.

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