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New Retail Briefing: Prada Launches on Third-Party E-Commerce Platforms; Alipay Partners with Six European Mobile Payment Companies

Executive Summary

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:

  • Prada launched on third-party e-commerce platforms Secoo and in China.
  • Southeast Asia e-commerce platform Lazada launched a “See Now, Buy Now” fashion show in Thailand.
  • Alipay is partnering with six European mobile payment companies.
  • Alibaba made Fengniao Delivery,’s logistics arm, a standalone unit.

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