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New Retail Briefing: Alibaba Upgrades Its Taobao Content Ecosystem

What's Inside

This report is part of a monthly series in which we discuss developments in China under the banner of “New Retail.” We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This month, highlights include Alibaba’s upgrades to the Taobao app content ecosystem and the opening of three Seven Fresh Life stores in Guangzhou between December 18 and 25 by We also discuss Alibaba’s investment in the community-group buying platform “Nice Tuan”.

The appendix details the last 12 months of New Retail developments in China.

Click here to read the previous report in the New Retail Briefing series, which discusses Alibaba’s investment to increase its stake in domestic hypermarket Sun Art Retail and become the controlling shareholder.

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