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New Retail Briefing #9: Taobao Opens Taostyle for Online Clothing Brands; Seeks Fresh Food Partnerships in Southeast Asia

Executive Summary

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:

  • Taobao launched a multi-label physical store to bring the independent clothing brands selling on its platform offline.
  • Alibaba’s Freshippo fresh food supermarket closed a store for the first time since its establishment.
  • bolstered its efforts to source fresh food from Southeast Asian countries.
  • Apple opened an official Weibo account to engage with China’s customers.

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