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New Retail Briefing #8: Health and Medical Services Go Digital on WeChat and Alipay; Tmall Luxury Pavilion Welcomes Gentle Monster

Executive Summary

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:

  • Tencent is testing medical services on its WeChat mini program.
  • Alipay aims to boost user numbers for its health plan Xiang Hu Bao to 300 million in the next two years.
  • Korean eyewear brand Gentle Monster lands on Tmall and Tmall Luxury Pavilion.

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